A poor newsletter design will not only hamper your credibility as a company but will also not hold the necessary intrigue required to promote any product or service. A professional and eye-catching newsletter design is a good way to inform your existing and new customers about your company's latest ventures. It can be new services, products and any special promotions or discounts offered by you.
A newsletter design is a sure shot way to remind customers about a company's regular updates and offers and it makes the customer feel important especially if there are exclusive deals or discounts. Many companies lure customers with their newsletters if they sign up for it and mail them limited or elite offers, which is a win – win state for all, the company and the customers. Some companies also offer rewards and points along with their newsletters.
However, before going ahead and creating a newsletter design, there are some tips for newsletter designing which may come in handy.
Inspirations from website designs:
To start off with, a good website design can be considered for a newsletter. There are numerous of website designs available, so there's no need to limit yourself to a conventional newsletter design when a lot of good ideas and thoughts can be inspired through a striking website design.
Observe competitors newsletters:
To gain more visibility and awareness above the competitors you have who share the same market niche as yours, a good idea is to see what they are offering to their customers through newsletter and the kind of newsletter designing they have chosen. This will give a fair idea of probably some strategies you can use differently to catch the fancy of customers looking at a similar product.
Free newsletter template designs:
There are plenty of free newsletter template designs existing on the internet. Some of these are really pretty smart and professional. You can opt to use them for free to promote your product and create a newsletter design which can be customized as per your requirements. Ready to use newsletter template design is a convenient option for many as there is no need to do any HTML coding. Having said that, there are many website development companies which also offer services like Newsletter Designing and a newsletter design company will cater to your needs as per your specifications.
Timing is essential:
Set a schedule and send a sample or a teaser, before the actual newsletter is mailed. This will create some amount of suspense and excitement amongst customers and they will look forward to the newsletter. The key factor to consider here however is that the newsletter needs to be mailed out on time, preferably on the weekend as people like to loosen up and look for distractions from their busy work agendas.
Content is Key:
Never ignore the content of your newsletter. A newsletter design is only as successful as its content. There are many professional content writers that do an extremely good job in case your creativity is not in the language department. Proof reading the content is imperative to avoid any grammatical mistakes. Use fresh content; do not use your old materials from previous newsletters.
Converse with your customers directly:
To help build a solid and ever lasting relationship with your customers, try to personalise your newsletter by using your customer's first name. This helps in making the customer feel important and also gives them a feeling of being a part of the company.
Avoid too many Ads:
These days everyone uses spam blockers for their mails and for your newsletter not to be dumped on to such a list, keep external ads to a minimum. Do not overwhelm your newsletter with too many advertisements or too many external links which take them to other sites.
Use Plain Text:
A lot of people still do not use HTML based mail services or applications. Sending out your newsletter in plain text is a better option than an HTML mail version. If your newsletter has HTML formatted content, providing a link to the website is advisable.
Social Networking does the trick:
Giving links to your Facebook, Orkut, Twitter etc pages or any similar social networking or micro-blogging websites, is the best and easiest way to broaden your customer base. Daily updates and regular publishing of your newsletter on your social media site will encourage people to check it more often and probably also promote discussions and give feedback or suggestions required.
Company Branding:
Your customers or readers probably get numerous newsletters besides the one you send out, so in order for your newsletter designing to not be dumped in some spam folder before its even open, include your brand, logos, specific color schemes and use graphical elements which will be distinctive. One can choose a striking newsletter template design and use this tremendously powerful instrument for winning and influential marketing, develop loyal customers and in turn more profits for the business.
For the best newsletter designing and to attract maximum visitors to your site; so that you can get a lead for the product and service you are providing contact us.
