Today social media optimization defines search engine optimization and positioning of a website or webpage via the use of social media such as:
The objective of this approach is to create a optimistic image with your audience. Indeed, the status management on the internet is an important subject that no organization can ignore.
Optimizing for social media contains a set of levers and techniques to get exposure, interaction and suggestion. The base of the SMO is simulation to social bookmarking that is sharing links, files and information in a collaborative mode, for all users. It is a universal technique of communication, since all the people linked to internet can get in and have admittance to this information.
The practice of sharing content and links shall extend to all social media: a link posted on Facebook, Twitter, and LinkedIn leads to a real impact on the visibility as well as on traffic, in positive or negative aspects.
The objective of social media optimization strategy is not only to expand its visibility on the internet but also to improve its online reputation and generate a optimistic brand image.
Concretely speaking, a social media optimization strategy presents an image of good service or brand in front of the targeted user. Ideally social media optimization strategy allows the generation of a truly autonomous community of fans and this definitely affect positioning in search engine.
Facebook and Twitter leaders in social media optimization
Advertising programs that are embedded into Facebook permits to know the audience of the Facebook at a specific time and also in the course of the segment. This functionality gives a real value to the Facebook tool, especially for communication agencies and other media to manage a highly targeted advertising campaign on a market segment with good returns.
Similarly links that are posted (tweets) and re-tweets extensively affect the result of search engine pages, but the issue is that you need to post links in an intelligent manner.
